E-Commerce und Omnichannel
E-Commerce and Omnichannel:
Customers today have a multitude of options available when it comes to interacting with a brand. The resulting customer journeys are characterized by the use of various online and offline channels, always depending on the individual needs and preferences of the customer.
Visionnaire Consulting helps client understanding and acting towards this evolving environment, which is driven by digitalization and that usually has pushed companies to break their traditional single-channel distribution.
The digital distribution channel E-Commerce is no longer an option for only B2C companies. Many B2B companies, including large international corporations, use their own E-commerce platforms and have thus jumped on the bandwagon of digitalization.
The implementation of E-commerce strategies inevitably requires companies to operate multiple channels of distribution, our Team analyse with particular attention the Omnichannel strategy and business goals giving advises on how to maximize IT infrastructure and internal changes.